Provenance / SOURCE ANALYSIS
Lookalike names are not evidence of affiliation
A recognizable word in a domain does not settle ownership.
Provenance
Less repetition. More provenance.
Provenance / SOURCE ANALYSIS
A publisher role can change within a website
A site can contain both editorial reporting and paid material.
Provenance / SOURCE ANALYSIS
The snippet is a doorway, not the document
Search snippets help locate a candidate source.
Provenance / SOURCE ANALYSIS
How circular attribution becomes apparent consensus
Several links do not necessarily represent several sources.